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Give me your chocolate, your plants, and your Prius

May 23, 2009

If we erected a Statue of Sustainability today, her placard would undoubtedly read: give me your chocolate, your plant-based products, and your people-powered Priuses; at least, that’s what the latest innovations from Toyota, Coca-Cola, and the NASCAR racing industry would imply…

* Toyota released a behind-the-scenes preview of their 2010 Prius commercial that is choreographed and constructed entirely out of people. It looks like a scene straight out of a Dr. Suess book made for TV! Love it. Have a look at the video below where the production team describes the innovation and logistical challenges behind its debut.

* Despite Coca-Cola‘s tarnished human rights image abroad, they are making important strides in sustainability at home with their partnership with the World Wildlife Fund. The Atlanta Coca-Cola headquarters has put out a fully-recyclable bottle prototype that is made entirely out of plant-based plastic. Traditional PET bottles are made from petroleum, a non-renewable resource, but the new plant bottle is made with  up to 30 percent plant-based materials.

“The Coca-Cola Company is a company with the power to transform the marketplace, and the introduction of the PlantBottle(TM) is yet another great example of their leadership on environmental issues,” said Carter Roberts, President and CEO of World Wildlife Fund, U.S. “We are pleased to be working with Coke to tackle sustainability issues and drive innovations like this through their supply chain, the broader industry and the world.”

*Last, but obviously never least – race cars are always in the lead – is the introduction of a plant-powered Formula 1 race car from the Warwick Innovative Manufacturing Research Centre as a part of their WorldFirst project. The Vegetable Car boasts a carrot-based polymer steering wheel, wing mirrors made of potatoes, and a bio diesel engine that – I kid you not – runs on “waste chocolate.” And the sustainability measures do nothing to compromise speed, the Vegetable Car can still hit upwards of 125 miles on hour!

“Following the recent turmoil in Formula 1 arising from the high costs of running competitive motor racing teams, and doubts in sponsors’ minds over the commercial value of their involvement, the viability of motor racing is being critically questioned,” the WorldFirst website explains. ” We are seeking to prove to  the motor industry that it is possible to build a competitive racing car using environmentally sustainable components.”

Move over Mother Liberty, the call for sustainability is getting louder and more creative every day.


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